Stages of the consumer decision process Essay Example | Topics and Well Written Essays - 3000 words

Stages of the consumer decision process - Essay Example Every business wants to build new consumers and retain the old ones (Chen, 2009). However, these consumers are of negligible value if they do not bring in the desired results in terms of sales for the business. It is important that the consumer decision process is looked upon at from all sides before reaching a consensus as to how marketing and sales domains shall be managed within the business. If the consumer decision process is easy to undertake and the sales are coming in, perhaps there is reason why this consumer decision process has been a successful one over a period of time. On the flip side, there could be a number of survival issues for the business. This paper discusses how the consumer decision process is managed within the tourism industry from a supply perspective. The 5 stages of the consumer decision process involve the recognition of the need, the information search, the evaluation, the eventual decision to purchase and lastly the post-purchase evaluation. These 5 st ages essentially dictate how well the consumer decision process has been reached upon and the kind of success that a consumer has within his ranks to make sure that he buys the intended product or service (Hudson, 2010). Within the domains of the tourism industry which is a combination of both products and services, the need is to understand how well the consumer decision process has been applied. It will then enact ways to reach out to consumers who are more prone to make that much needed purchase which will benefit the business under the ranks of the tourism industry. This is an important aspect and one that requires significance from the people who undertake these businesses in the first place. It gives them an idea as to where they are going wrong and what corrective measures they need to take in order to bring sanity within the realms of the tourism industry (Betsch, 2004). The consumer decision process does not come about without hard work and thought. The consideration that g oes into its making is something that leaves many astounded since sometimes consumers take a life time to make that vital purchase while at others the whole process is often completed way too quickly. These 5 stages are fundamentally hierarchical because these highlight how strongly the consumer decision process takes place and that too within a sequential feel. The hierarchy comes about in the form of following each one of these stages. One cannot skip any stage and move on to the next one. It has to follow a set line in order to successfully complete the consumer decision process. The sale process of the business will only culminate when all these stages are amicably given the significance that these richly require. Focusing specifically on the tourism industry, it is important to comprehend the amount of energy a business dedicates towards attracting that vital consumer. This means that these consumers form the core basis of the business and without them the tourism industry woul d suffer on a number of different counts (Ekstrom, 2006). The understanding must be derived from the fact that the entire tourism regime shapes up due to the undertakings of the consumers and if the latter do not show any interest, it would be difficult to sustain this industry in essence. The

Romanticism And Realism Assignment Example | Topics and Well Written Essays - 1000 words

Romanticism And Realism - Assignment Example Therefore, even though not necessary or fundamental to Romanticism, but so extensive as to be normative, was a sturdy solid belief and awareness in the significance of nature. It later on, â€Å"allowed it to push painting about out of the focus of art.† Romanticism, for a time, dominated art, particularly in France during the later periods of the 1700s and the early 1800s. Then, at about the middle of the nineteenth century, the effect of many societal dynamisms caused artistic palate to change from idealistic romanticism to realism, starting in France in the 1850s. Realism in France emerged subsequent to the 1848 Revolution. These realists put themselves straight against romanticism. The emotional and exaggerated qualities of Romanticism began to break up European art. (S. Decline of Romanticism: End of the Century, Turn of the Century. Akadà ©miai Kiadà ³, 1970, p. 1) After a time of a loosened form of the expression and depiction of subjects in art, there was a tightening that occurred. At large, realists concentrated more on ordinary, run-of-the-mill characters, situations, places, problems, and objects, all in a "true-to-life" method or approach in depicting it. Realists discarded exaggerated or melodramatic portrayal or depiction of emotion, grand subjects, in favor of commonplace motifs or themes. After a time, artists like Monet and others started to feel that actual realism did not truly present the creative nature of the emotion. They grew exhausted of producing art for the rich and desired something much more. Simplicity substituted technique and method. Thus, they showed the impression of the scene, allowing the realism to be interpreted by the viewer. This movement that arose from Realism is known as Impressionism. Realism during the 1800s also supported an art movement called Naturalism, as a response to the exaggerated representations of themes in Romanticism. Indeed, Romanticism and realism were